Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG515A Mapping and Delivery Guide
Conduct a marketing audit
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG515A - Conduct a marketing audit |
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Description | This unit describes the performance outcomes, skills and knowledge required to prepare for, conduct and report on a marketing audit in accordance with an organisation's marketing plan.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to individuals working in a marketing management role who are required to develop a comprehensive description of the organisation's marketing operations as part of the marketing planning and management auditing process of an organisation. The outcomes of marketing audits generally are used to inform an organisation's marketing plan. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Business Development - Marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Prepare for a marketing audit |
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Element: Identify the form of a marketing audit |
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Element: Conduct an external marketing audit |
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Element: Conduct an internal marketing (self) audit |
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Element: Prepare a marketing audit report |
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